It’s a mystery worthy of Sherlock: persona based campaigns are everywhere, but most businesses aren’t getting results or ROI. What’s the deal? 

Well, it’s elementary (my dear Watson). Persona based campaigns generate significant engagement, conversions and ROI. But these outcomes only happen when all of the fundamentals are in place, which is where most businesses — and surprisingly, many marketing agencies — veer off track. The top mistakes include:

Depending on your source of information, body language is anywhere from 58 to 93 percent of communication — which essentially means that it’s a much, much bigger piece of the communication puzzle than most people and, indeed, most businesses appreciate.

As every sales rep knows, there is a categorical — actually, make that galactic — difference between non-nurtured leads and nurtured leads.

A long, long time ago, the digital property that would come to be known throughout the online marketing world as a B2B landing page came into being. And it was good. Well…kind of.

It’s a familiar scenario: a business invests significantly in its social media profile — which may include hiring a full-time social media maestro/maven and buying some advanced (and expensive) software — and instead of being overrun by enthusiastic customers who eagerly anticipate their next post, tweet, article, infographic or video, all they hear are virtual crickets. What’s the deal?

While successful CEOs vary in terms background and vision, there is one trait that unifies them regardless of whether they’re at the helm of an electronics retailer, engineering enterprise, healthcare network, and the list goes on: they make informed decisions based on reliable facts. 

There’s no shortage of inbound marketing tips for startups floating around the interwebs these days. Unfortunately (but not surprisingly), most of the advice isn’t for startups. Rather, it’s for all kinds of businesses, including large, established enterprises that have been on the inbound marketing bus for years.

The world is full of terms, phrases and expressions that, upon closer inspection, would benefit from a re-boot.

For example, we park on driveways, yet drive on parkways. We send cargo by ship, and shipments by car. And we call certain digital properties “landing pages,” even though we don’t want leads to merely land on them; instead, we want to convert them into qualified prospects and ultimately, into profitable and loyal customers.

Based in the growing tech-hub of St. Louis, Missouri, Leap Clixx is an inbound marketing firm always looking for new challenges and opportunities to help businesses grow. After many years in this industry, which is ever-evolving and growing more sophisticated by the day, we’re hyper aware of the many pitfalls. A common misconception, for instance, is that rankings will improve just by haphazardly integrating keywords throughout a website. In contrast, we know from experience that great content and a thoughtful SEO strategy go hand in hand. For this reason, our agency has expert content creators who work alongside SEO experts. We have written eBooks and frequently contribute pieces via our blog to better inform the average buyer about best practices. Above all, we’re committed to transparency, trust, and customer-relationship building. In line with our belief that collaboration is at the core of success, we wanted to take the opportunity to highlight our partnership with Clutch, a B2B market research firm based in Washington, D.C.  

Whether your small business sells smartphone accessories to consumers, advisory services to corporations, or anything else in virtually every industry, sector, field or marketplace, this much is true: you absolutely need a social media footprint.