Agile marketing is a tactical approach that allows businesses the ability to quickly adapt and become more responsive to today’s ever changing marketing environment. Using agile marketing, a business can identify what strategies are not working and then make adjustments accordingly. Having the flexibility to make these data driven strategic changes is in the best interest of the business and puts an ultimate focus on ROI.
At Leap Clixx, our agile approach to inbound marketing is made up of several components that, when used together, maximize the ROI for your business.
Instead of creating a strict plan for each client’s marketing campaign, Leap Clixx decides on which inbound strategies are going to lead to the best results on a monthly basis. Simply put, if something isn’t working, we reallocate those funds accordingly. By analyzing data and forecasting future data points, we are able to better predict the best strategic move to reach our client’s goals.
With constant reflection on campaigns and strategies, we like to keep the line of communication open with clients for alignment and collaboration. At Leap Clixx, we get to know each client and their business to ensure that every inbound marketing strategy is setting a path to success. With this constantly shifting approach to marketing, we are checking in with clients consistently, getting their feedback, and further growing our relationship.
Many opportunities arise throughout a marketing campaign. Instead of fearing change, we embrace it. We make data-driven decisions based on how to improve performance each month for maximum efficiency. By constantly recognizing changes that are occurring, we are able to quickly respond and continue driving results.
At Leap Clixx we utilize agile marketing in every approach we take. That’s why we work on a value based point system to deliver our clients the best results. Depending on your budget, there are a certain number of points available for usage each month. These points can then be applied to various deliverables such as content offers, workflows, offsite SEO, blog creation, and so on. To plan each month’s agile marketing strategy, we collaborate with our clients and propose the best possible usage of their points. By having the flexibility to adjust each month, we have found that it allows for faster response to changing opportunities and quicker results for our clients. Say goodbye to stiff contracts!
What you will be getting from an agile inbound marketing agency like Leap Clixx: