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Latest Blog Post

Email Subject Line Tester: How to Improve Email Open Rates

Do you ever feel like you’re creating content that goes straight into the void? For anyone who regularly writes blogs, social-media posts, and email threads, it can be difficult to stay optimistic if you’re not garnering engagement from your marketing efforts. If that scenario sounds familiar, know that a change in approach can lead to an improvement in engagement levels –– particularly in regard to email open rates. Today then, we’ll take a look at a few email subject line tester tools and show how you can work to bolster your email marketing strategy in general:

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How to Use LinkedIn for Business Development

When business owners think about using social media to promote marketing content and build professional connections, LinkedIn tends to be overlooked. For whatever reason, most pros will first consider Facebook, Twitter, or even Instagram to launch their marketing campaigns and try out new tactics. However, leveraging some of LinkedIn’s unique features can help entrepreneurs grow their business in a significant way. To that end, today we’ll explain how you can use LinkedIn for business development:

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How Does an Agile Marketing Agency Work?

Though we’re loath to admit it, agile marketing can’t fix every problem a business may have. Of course agile marketing has its limitations, like anything else. But that doesn’t stop others from promising the sun, the stars, and the moon when pitching a new agile marketing plan. As a result, there are plenty of people out there who don’t know what an agile marketing agency does in the first place. After all, saying your service covers “everything” isn’t helpful in the slightest. Rather, agile marketing agencies focus on implementing strategies based on data collection. We’ll explain further below:

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5 Tips to Build Awesome Social Media Campaigns for Your Business

Across the internet, social media campaigns run the gamut from inspiring to downright dreadful. Indeed, no business can afford to ignore their social media efforts or to put them on the backburner. In many instances, how your social media team crafts content and interacts with customers will have a direct influence on your company’s reputation. As such, if you’re currently running bland, boring, cookie-cutter social media campaigns, then –– odds are –– plenty of people are going to think your business is also bland, boring, and cookie-cutter. Fortunately, you can avoid this and instead create social media campaigns that provide massive benefits for your business. Here are five tips you can use to get started:

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The Beginner’s Guide to the Agile Marketing Process

It’s never too late to learn something valuable. Business owners of all ages and experience levels can benefit from agile marketing –– but many don’t know what agile marketing is. Sure, you may have heard the term and have a vague understanding of agile marketing, but plenty of professionals would struggle to describe what the agile marketing process actually entails. Not to worry, though. At Leap Clixx, we’re agile marketing experts and are more than happy to explain how agile marketing works in practice. Here then is a quick breakdown of what you can expect when you partner with an agile marketing firm:

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Digital Advertising Payment: CPC, CPA, CPM Defined and Explained

Everyone loves a deal. In fact, there are few things more rewarding than getting a business purchase just right –– and knowing you’ve managed to save money in the process. However, since most business transactions are more nuanced than the average consumer purchase, figuring out which payment plan is best for your company is often more complex than simply comparing and contrasting prices. This is definitely the case with paid digital advertising. Indeed, CPC, CPA, CPM, and all “cost-per” payment plans offer business owners different options –– though no one method is objectively superior to the others. The truth is, business owners need to take many factors into account to determine the ideal advertising strategy for their company. And to explain it all a bit further and help you decide which type of advertising you should pursue, here’s a quick look at CPC, CPA, and CPM advertising, with some pros and cons associated with each.

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What is Agile Marketing?

Change is the ultimate constant. Whether in business or in life, people, places, and things are always undergoing continual change. However, the rise of the internet has, well, changed how people deal with change. Once upon a time, when a business decided to proceed with a set plan of action, it was difficult to gauge the merit of that strategy until it had played out to a conclusion. Professionals didn’t have access to instant statistics and customer feedback like they do now. Since modern business owners do have access to that intel though, agile marketing was developed to help companies market themselves more effectively –– and react to changes that occur all the time.

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Value Proposition Examples: The Good, The Bad, and The Ugly

In order to be successful in business you’ve got to stand out. You need to bring something to the table that no one else can, and –– most importantly –– you have to tell people about it. Developing the most effective product or service on the market won’t do your company any good if you’re unable to accurately convey why your leads should do business with you. That’s one reason why many businesses are beginning to prominently feature value propositions on their websites –– even on their homepages in some instances. A value proposition is a brief statement that sums up (1) how a product solves a problem, (2) the benefits that product provides, and (3) why that product is superior to the competition. Striking the right balance in a value proposition can be difficult, though. Write content that’s overly detailed you’ll lose your readers’ attention; write something too broad and your reader won’t understand what your product does. Here then are a few value proposition examples that run the gamut –– so you can see how to form one that works for your company:

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4 Benefits of Advertising on Social Media

There’s no debate among professional marketers that every business needs a strong social-media presence. Indeed, most companies regularly post on at least one social-media channel. And social media is undoubtedly a great way for a company to establish its brand, reach out to new leads, promote content, and engage with customers. But, you probably already knew that.

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Determining How Much To Spend on Google AdWords: 3 Influential Factors

It’s never a wise decision to begin any new venture without first doing your homework. And we can’t blame business owners for wondering how much they should spend on Google AdWords and pay-per-click (PPC) advertising. Unfortunately, there’s no “magic number” that guarantees a maximum return on investment with online advertising. Like most business expenses, everything is relative. After all, some massive companies spend $50 million annually on PPC advertising –– while other small operations spend less than $1,000 per month. So while there may not be a uniform answer to the question of optimal Google AdWords spend, there are ways you can determine what’s a good starting point for your business. Here are three factors that should influence your decision-making on PPC ad-spend:

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