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Latest Blog Post

How To Determine Reasonable Marketing Objectives for Your Business

Every successful business owner understands the value of setting objectives for themselves and for their team. Marketing is no different. If you want to see significant increases in sales numbers or brand awareness, then you need to put a plan in place to achieve those goals. But how do you set realistic marketing objectives? What’s the best way to determine what’s reasonable for your company to achieve, and what isn’t? And why does that matter in the first place?

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SEO for Dentists: How to Boost Your Rankings on Google

Virtually every business in every industry can benefit from improved search engine optimization (SEO) performance. At this point in time, it’s obvious to most small business owners that if they want to get noticed and increase their customer base, they need to prioritize their online presence. However, the key to SEO success is in the details. Understanding your business -– and your industry –– is essential if you’re going to craft an SEO strategy with any efficacy. With that in mind today we’re going to focus on SEO for dentists to display how professionals in this particular field can get the SEO edge they need. (Plus, small business owners in other areas of expertise will likely stand to learn a thing or two here as well.)

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The Definitive Guide to Generating SEO Leads

For many companies, the most important element to their long-term success is lead generation. Indeed, businesses these days take great care to determine where their leads come from and how best to generate new leads in the future. With that in mind today we’re going to focus on SEO leads: how your business can generate them, identify where they originated, and ensure that you give yourself an advantage over your competitors in this field. Consider this your definitive guide to generating SEO leads: 

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Does Your Business Need to Hire a PPC Agency?

Small business owners are constantly on the lookout for competitive advantages. With that in mind, it’s not surprising that PPC (pay-per-click) advertising is one of the most fashionable and effective marketing methods companies use to reach new heights (on Google and otherwise). But what’s the best way to utilize PPC for your business? Should you attempt to run your campaign in-house or should you even adopt PPC for your search engine marketing strategy in the first place? Today we’ll look at a few of those questions and explain what a PPC agency can do for your company:

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SEO vs SEM: The Key Difference Explained

Digital marketing is a fluid industry. Indeed, that’s an understatement. Given the way in which websites, companies, and search engines themselves fluctuate and change (in some cases over the course of a few days) it’s difficult to find any concept with staying power. SEO and SEM, however, are likely to last the test of time because they both deal with a fundamental element of digital-marketing success: getting websites to rank higher for search-engine results. After all, every business wants to rank high on Google and other search engines when customers go to search for their products or services. So it’s natural to wonder about SEO vs SEM pros and cons, and importantly, which is most effective plan for your business?

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3 Reasons to Explore SEO for Lawyers

Most lawyers probably don't relish the idea of having to market themselves. After all, attorneys feel most at home in the courtroom or working with their clients. So it’s probably no surprise that budgeting adequate time to nail down a branding strategy is difficult –– if not impossible for many lawyers. Still, marketing is an essential aspect of a lawyer’s business. Indeed, lawyers need to display themselves to their clients. Simply opening their doors and hoping the right type of client finds them is naive at best. The good news is, attorneys have plenty of options when they start a marketing campaign. And with that in mind, today we’re going to explain three reasons to explore SEO for lawyers:

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The 3 Most Overlooked Site Metrics –– And Why They Matter

Successful marketers combine a number of skills to craft the perfect strategy for their client. A successful marketing campaign is often equal parts art and science –– along with a healthy dose of intuition. While it’s relatively easy to determine if a given strategy is working or not, it’s often more difficult to determine how well it’s performing. That’s because whether due to inability or ignorance, plenty of companies don’t properly use site metrics to track their marketing data. And if they do, they only take a cursory glance. Today though, we’ll examine three key, yet overlooked, site metrics every business should track –– not only to review previous performance –– but also to improve future efforts:

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Top Software For Measuring Marketing ROI

Every company takes their marketing efforts seriously these days. Indeed, success in marketing is too lucrative to ignore, and attaining the best possible results is imperative to the long-term viability of your business. However, given the amount of time and money companies spend to market themselves, you’d think that every business would have a fleshed-out method for measuring marketing ROI. Unfortunately, that’s not the case. On the positive side, there are plenty of ways for businesses to get started, though. With that in mind here are a few softwares that can help you determine your marketing ROI:

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Can Inbound Marketing Work for Sales & Marketing Services?

Here at Leap Clixx, we’re believers in the power of Inbound Marketing. Indeed, it’s our bread-and-butter, our workhorse, and our modus operandi all wrapped into one. That’s because when you buy into the power of inbound marketing and craft a strategy that works for your company, the results are limitless. So to answer the titular question: can inbound marketing work for sales and marketing services? The short answer is yes. But more important than that, is understanding how. To that end, here’s a sample of what inbound marketing can do for your sales and marketing services:

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Omni Channel vs Multi-Channel Marketing: What's the Difference?

Sometimes deciphering marketing jargon can feel like a process of splitting especially fine hairs. Indeed, considering the speed at which company’s rebrand, retarget, and creatively utilize new technology, it’s a wonder we all don’t need a regular vocabulary lesson to stay on top of the newest trends and variations in the business world. However, sometimes the hard work of splitting hairs can prove massively beneficial. Such is the case in learning the difference between omni channel vs multi-channel marketing. Fortunately, you won’t have to go scouring the web to find a definitive answer to that; we’ve got you covered right here:

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