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Latest Blog Post

How Qualitative Metrics Drive Inbound Marketing ROI

When it comes to measuring performance, the inbound marketing landscape is dominated by quantitative metrics such as website traffic (organic, affiliate, PPC, etc.), time on site, conversion rate for various digital properties and landing pages, lead generation, and the list goes on. Obviously, all of these metrics are vital for managing and optimizing various inbound marketing programs, campaigns, strategies and tactics. However, they do not tell the full story.

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5 Best Practices to Attract People to a Website with a Blog

One of the most common — and also among the most important — questions that prospective customers ask us is: “How do we get more traffic to our website?” Now, we know that we’d get kicked out of finishing school for answering a question with a question. But nevertheless, our response to this is: “What is your blogging strategy?”

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3 Ways to Boost Social Media Engagement

It’s a familiar scenario: a business invests significantly in its social media profile — which may include hiring a full-time social media maestro/maven and buying some advanced (and expensive) software — and instead of being overrun by enthusiastic customers who eagerly anticipate their next post, tweet, article, infographic or video, all they hear are virtual crickets. What’s the deal?

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11 Steps to Change Domain Names Without Destroying your SEO Ranking

Many businesses want to change domain names, perhaps because a coveted domain is finally available, they want to consolidate multiple domains into a single digital property, or their current domain name is no longer (and may have never really been) aligned with your brand or offering.

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3 Inbound Marketing Facts That CEOs Need to Know

While successful CEOs vary in terms background and vision, there is one trait that unifies them regardless of whether they’re at the helm of an electronics retailer, engineering enterprise, healthcare network, and the list goes on: they make informed decisions based on reliable facts. 

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5 Key Reasons Why Inbound Marketing Works for B2B Sales

If you’re an owner or decision-maker in a B2B organization, then you might be standing on the sidelines of this whole “inbound marketing thing,” waiting and wondering if it’s really something that you should be doing. In three words: yes, you should.

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3 Inbound Marketing Tips for Startups

There’s no shortage of inbound marketing tips for startups floating around the interwebs these days. Unfortunately (but not surprisingly), most of the advice isn’t for startups. Rather, it’s for all kinds of businesses, including large, established enterprises that have been on the inbound marketing bus for years.

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5 Ways to Boost Landing Page Conversion Rates

The world is full of terms, phrases and expressions that, upon closer inspection, would benefit from a re-boot.

For example, we park on driveways, yet drive on parkways. We send cargo by ship, and shipments by car. And we call certain digital properties “landing pages,” even though we don’t want leads to merely land on them; instead, we want to convert them into qualified prospects and ultimately, into profitable and loyal customers.

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8 B2B Website Best Practices

Some web designers and even some marketing agencies believe that there’s no fundamental difference (let alone a whole bunch of them) between a B2C website and a B2B website. To say that these people are wrong is a gross understatement.

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Leap Clixx – A Firm That Delivers!

Based in the growing tech-hub of St. Louis, Missouri, Leap Clixx is an inbound marketing firm always looking for new challenges and opportunities to help businesses grow. After many years in this industry, which is ever-evolving and growing more sophisticated by the day, we’re hyper aware of the many pitfalls. A common misconception, for instance, is that rankings will improve just by haphazardly integrating keywords throughout a website. In contrast, we know from experience that great content and a thoughtful SEO strategy go hand in hand. For this reason, our agency has expert content creators who work alongside SEO experts. We have written eBooks and frequently contribute pieces via our blog to better inform the average buyer about best practices. Above all, we’re committed to transparency, trust, and customer-relationship building. In line with our belief that collaboration is at the core of success, we wanted to take the opportunity to highlight our partnership with Clutch, a B2B market research firm based in Washington, D.C.  

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