Retargeting — also known as remarketing — is one of the most powerful additions to inbound marketing campaigns. It allows inbound marketing campaigns to be more successful and boosts ROI by bringing back visitors to your website who otherwise might have been lost for good. Instead, they now have another chance to become a lead by filling out a form, or they might even make a purchase.
Retargeting is possible thanks to the use of tracking cookies. If you’re unfamiliar with the concept, cookies are temporary files placed on your computer by the websites you visit. These cookies are what make it possible for your login information to be saved on certain sites and for your preferences to be remembered every visit. With retargeting, these very valuable visitors to your site have a cookie placed on their computer so they can be identified as potential leads. When they leave your site without a conversion (such as downloading a content offer or making a sale), that’s when the retargeting magic happens.
When that visitor leaves your website and is still browsing the web or their other normal online activities, we can use targeted banner advertising to get them back to your landing page or website. There are many things we can do to ensure we convert the visitor into a lead and sale, such as establishing a specific time we target the user, or we can specify the number of times we want to reach them. These methods are used to create a message that is matched to the activity the user demonstrated while visiting your website, using the details of products, pages or services they looked at but did not yet purchase!
Retargeting is a very potent concept that squeezes more value from your inbound marketing activities, as well as significantly bolstering your overall digital marketing efforts and online footprint.
At Leap Clixx, we seamlessly layer retargeting campaigns with inbound marketing campaigns and the results are nothing short of dramatic.
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