Like plenty of other businesses – including some of your biggest competitors – you wisely decided to launch an Inbound Marketing program to generate more leads, sales, revenues and profits. Good move!
However, like the vast majority of these aforementioned businesses, you’ve discovered that, frankly, it’s MUCH more time consuming and resource-intensive than you anticipated. That’s not to say that you were looking forward to a totally automated “set it and forget it” process. However, you certainly didn’t expect to be pulled in 10 different directions at once!
Before we highlight the way out of this scenario (and yes, be assured there IS a way out!), let’s quickly look at 3 key reasons why Inbound Marketing can go from being an enthusiastic initiative to an overwhelming experience:
3 Ways to Get Overwhelmed with Inbound Marketing
1. Frequency
Traditional ad campaigns may require a significant effort, but they’re static, one-time events. For example, you determine a layout, craft ad copy, choose a distribution channel (e.g. newspaper, magazine, TV, etc.), and then you move forward until completion. Once the ad launches, your work is done.
Inbound Marketing is a qualitatively different experience. It’s about the long game, and is certainly better described as a marathon instead of a sprint. Content needs to be generated daily, or at the very least, weekly – which, frankly, is MUCH higher than most businesses anticipated. Indeed, most businesses struggle to publish a blog post every month. Suddenly going into a 3, 4 or 5/blog week cycle is overwhelming to say the least.
2. Quality
Publishing content – whether blog posts, eBooks, white papers, reports, and so on – for the sake of publishing content is counter-productive. Customers aren’t impressed by this kind of stuff. In fact, they hate it.
However, many businesses who launch an Inbound Marketing program struggle to achieve the required level of quality to make their content relevant, engaging, informative and professionally designed. In this light, they’re actually better off not publishing anything at all vs. sending out material that doesn’t put their business, brand, expertise or solutions in the best light.
3. Data
Unlike conventional marketing (a.k.a. interrupt marketing), Inbound Marketing was designed for data management. That’s the good news.
The bad news is that it doesn’t take much for businesses to realize that they have too much data to deal with! There are literally dozens of KPIs and metrics to capture and analyze – and without in-house experts to make sense of the numbers – it largely remains raw information instead of actionable data.
How to Take Control of Your Inbound Marketing
Unless you want to scale back your Inbound Marketing goals – which is the wrong move, since your competition is surely heading in the other direction – the smartest, simplest and frankly only way out of this overwhelming situation is to partner with a proven Inbound Marketing firm.
They’ll handle the details, do the legwork and make sure your campaigns and programs are on-track and optimized for success. Of course, you will still be involved, but at a suitably high level, instead of an overwhelming low level.
To learn more, contact Leap Clixx today and schedule your free consultation. We’ll show you how to make Inbound Marketing work for your business – and we’ll make it simpler, easier and much more affordable than you thought possible. It’s what we do.
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