Building a professional website from scratch has never been easier for business owners. And while that’s certainly a good thing, it’s also potentially problematic. After all, if you don’t have a background in web design you may not know exactly how to form a website that functions the way you want it. Indeed, simply determining how many different pages to create can be a difficult task. With that in mind, today we’re here to tackle a common –– yet tricky –– web-dev question, namely: what pages should a website have? Of course, the answer to this query varies from business-to-business, but in general, a company’s site should include: a home page, an about page, a blog, landing pages, services and products pages, a contact page, and (possibly) a legal page describing service terms and conditions.
Which Web Pages are Most Important?
According to an article from HubSpot, the four most important web pages on any given site are: home, about, blog, and contact. While this list might not be comprehensive, it’s a good place to start all the same. It’s undeniable that a company’s home page is vital. After all, it’s the first (and potentially only) page visitors will interact with. As such, the value of making a good impression with a vibrant home page can’t be overstated. Similarly, blogs, and an “about us” page are integral because they allow businesses the opportunity to spread their message and gain the trust of potential clients. And, naturally, contact pages are an unglamorous must. The last thing any small business owner can afford is to miss out on lucrative deals because of a faulty or buried contact page.
But what about the “other pages” that are occasionally overlooked or ignored? Are these pages as essential as the four outlined above?
Making “Boring” Pages Appealing
The thing about blogs, about-us pages, and even the home page is that none of them tend to lead to a purchase decision –– not directly, at least. Indeed, the “money” pages on a website, i.e. pages detailing products or services, are typically spartan in design and don’t carry the same level of pizzazz as other, more “high-profile” pages. This isn’t to say business owners should ignore their blog posts or their home-page content –– because they absolutely should optimize them and incorporate appealing images and graphics. But they should also look to improve the look of their products and services pages as well. Note here the key to converting leads online depends on how well landing pages are constructed –– since these pages transition consumers toward a “purchase page.” Providing the right image, video, or content can prove the difference between making a sale and missing out in this regard.
Basic Website Best Practices
No two websites will look exactly the same because no two businesses are. What’s more, while including certain pages is generally considered a best practice, forward-thinking businesses sometimes “break the rules” to great effect. For instance, some businesses use blog posts to answer common questions and therefore don’t include a traditional “FAQ” page. Or, other companies may use their homepage as a template to include a massive “about us” section with rich, detailed content meant to include every aspect of their operation in one, convenient location.
The Bottom Line
Regardless of the theme of your site and the nature of your business, all professionals need web pages with relevant content, eye-catching images, and back-end, search-engine optimization. At Leap Clixx, we specialize in digital marketing and know how to boost online presence through on-site modifications. So contact us today! Plus, to learn more about our unique inbound marketing approach, check out our free eBook here: