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Latest Blog Post

What is Influencer Marketing (and Why Should You Care)?

Influencer marketing involves partnering with individuals/websites that are well-known and respected trend-setters and thought-leaders in their niche, and having them discuss your brand (or its products/services) with their community of fans and followers. 

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How Long Does SEO Take to Work?

One of the most important questions that you should answer before you spend a cent on SEO is: How long does SEO take to work? This is because if you’re not in it for the long-haul, then much like getting healthy, it’s not going to give you the ROI you expect or need. We’ll get to that in a moment.

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Why Doesn’t My Website Show Up in Google Search?

Being unable to find your website on Google is a bit like coming across your own obituary in the newspaper. You may feel the need to verify that you’re still alive, because it’s such an alarming and incomprehensible experience. You KNOW that your website exists – and it’s probably open in a browser tab as you read this – and yet, you’re forced to ask the internet world’s most soul-searching question: “Why doesn’t my website show up in Google search?”.

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5 Key Types of Online Marketing Your Business Should be Using

As Forbes contributor Nicole Leinbach-Reyhle correctly points out, the simple reason that all businesses need to use online marketing is because their customers are online. If you're customers are online, then your business must be too!

However, just because a business has an online marketing presence doesn’t mean that they’re exploiting it to their full advantage. In fact, in our experience – and we’ve evaluated tens of thousands of websites in our travels across the web – most businesses aren’t firing on all cylinders when it comes to online marketing. 

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3 Tips on How to Increase Organic Traffic to Your Site

If your business isn’t focusing on how to increase organic traffic to your site, then you need to do two things immediately: 

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SEO Insights: What is Structured Data?

Structured data is based on a standardized collection of shared vocabularies (schema.org) and formats (Microdata, RDFa, or JSON-LD). Essentially, when structured data is added to a web page HTML code (this is referred to as “structured data markup”), the information helps search engines quickly and accurately understand what web pages are about, and the elements they contain – such a reviews, news articles, recipes, videos, and so on. 

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10 Proven Ways How to Increase Organic Traffic

If one of your key marketing goals is to increase organic traffic, then you’re definitely headed in the right direction. As noted by Forbes, even after all these years investing in SEO is a smart strategy because it’s cost effective, your competitors are doing it, and most importantly: it works!

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Google Places Optimization Checklist

Before we share our Google Places optimization checklist, let’s take a few seconds to highlight why this is such an important topic for EVERY business, from enormous enterprises to shoestring startups. 

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SEO for a New Website: FREE CHECKLIST

As you put together a new website and prepare for launch, obviously you’ll focus on design, graphics, content, features, and other aspects that will help you attract visitors, build relationships, and ultimately drive sales.

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SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business?

Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy.

Today we’ll be looking at two of the most popular digital marketing strategies, Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising, while examining which tactic your business should use based on the time your business has to drive results and the competition in your industry!

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