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Latest Blog Post

6 Great AdWords Bid Strategy Tips

Before we talk about AdWords bid strategy, there’s a curious thing about Google AdWords that we should unravel first: advertisers seem to really love them…or really hate them.

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AdWords: 4 Killer Low Cost Per Click Tips

Businesses in just about every kind of industry and sector imaginable -- and a few that aren’t that easy to imagine -- use AdWords to reach new customers, and with good reason: when designed properly and integrated in a marketing campaign, AdWords can be remarkably effective.

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How AdWords Quality Score and Ad Rank are Calculated

There are a few fundamentally important calculations on the business landscape, such as break-even, cost-benefit, ROI, and as far as advertisers that play the Pay-Per-Click (PPC) game are concerned: how AdWords quality score and ad rank are calculated.

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3 Tips on How to Find the Right Keywords for SEO Success

A long time ago, back when SEO consultants roamed and ruled the earth, businesses that boldly dared to explore the keyword research landscape quickly discovered that it wasn’t remotely user-friendly. Reliable advice was hard to come by, and tools were costly and complex. Fortunately, that’s no longer the case. Well, sorta.

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AdWords Suspended? Here’s What to Do

It’s the digital marketing world’s equivalent of walking outside in the morning to drive to work – only to find that where your car used to be is now just an empty space, and perhaps a few shards of glass left behind by thieves who didn’t have “broom clean garage and driveway” on their car theft punch list.

Yes, we’re talking about getting your AdWords suspended. So much for Google’s mantra of “don’t be evil”, huh?

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5 Things to Look for in a PPC Consultant

With no disrespect to either side: PPC consultants are in some ways like lawyers.

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What’s the Difference Between CPA vs. CPC?

Confused about the difference between CPA vs. CPC? Don’t worry – we’ll clear the air and give you the acronym awareness you need.

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Is Pay Per Click Effective?

If you happen to own some Google stock, then you might be surprised that we’re even asking the question “is pay per click effective?” Some estimates peg Google’s AdWords revenue haul at a cool $100 million per day. And that’s just Google. Bing, Yahoo, Facebook, and even LinkedIn are all enjoying plenty of ROI. So yeah, if you’re on that side of the fence, asking “is pay per click effective?” is about as pointless as asking “is water wet?”  

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AdWords’ Accelerated Delivery Explained

When it comes to feedback on our blog posts, among the most frequent – and also most appreciated – things we hear from our wonderful readers (a.k.a. YOU!) is that we have a way of explaining complex or technical subjects in an easy, business-friendly manner.

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3 Proven First Page Advertising Tips to Take Your AdWords Ads to the Top

If you’re using Google AdWords as part of your inbound marketing campaign, or if you’re considering adding it to the mix, then you obviously know that first page advertising is where the action is. However, just HOW important it is to get on page one may shock you.

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