May 24, 2016 11:30:00 AM
Before exploring retargeting best practices, let’s quickly recap what’s involved in this highly effective, yet often misapplied inbound marketing strategy.
Retargeting -- which is sometimes referred to as remarketing -- automatically pushes targeted ads to specific prospects based on their previous interactions or behaviors, such as browsing web pages, watching videos, downloading ebooks, and so on. The purpose is to re-engage these prospects and pull them back into the customer journey. (For a more detailed look at retargeting, read our blog post.)Read More