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Latest Blog Post

7 Tips to Dramatically Increase Qualified B2B Leads

If you run a B2B sales team, then the sales reps and channels partners on your roster have a message for you, and they’ve asked us to put it in capital letters because it’s pretty important: PLEASE GIVE US MORE QUALIFIED B2B LEADS!

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Is Your B2B Business Taking Advantage of Company Demographics?

3 Best Practices to Optimize Your Sales Team Structure

As noted in a study by USC professor and author Steve W. Martin, high-performance sales organizations aren’t necessarily those with the most resources or coveted rain makers. Rather, they’re leveraging something that all businesses can benefit from, regardless of whether they’re small start-ups or large enterprises: an optimized sales team structure.

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3 Tips on How to Market a Service

Just how big and important is the service sector? According to Bloomberg, it represents a whopping 77 percent of private sector output in the U.S. It also supports hundreds of millions of jobs, as the numbers are only going to increase as the years march on. Basically, services are to the 21st century what manufacturing was to the 20th century.

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How to Get People to Sign-up to your Newsletter

It’s a familiar story: you’ve invested money, time and talent and energy into a great newsletter. But the flood of subscribers you anticipated is more like a trickle. Concerned and confused? Don’t be. Help is on the way as we highlight 5 ways how to get people to sign-up for your newsletter:

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What is Affinity Marketing?

Affinity marketing is when two (or more) businesses combine their marketing efforts in order to reach a mutually desirable target audience. For example, professional sports teams selling naming rights or display advertising are both affinity marketing. 

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What Should Be Covered in a Comprehensive Website Maintenance Checklist

As noted by the Houston Chronicle: “All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.”

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What’s the Difference Between Demand Generation vs. Lead Generation?

Every field has its vernacular. Lawyers like talking about “rubrics” and “fulcrums”, doctors say things like “idiopathic” and “code brown” (yup – it’s what you think it is), and don’t get us started on politicians. Can anyone say “dollar diplomacy” and “sunset provisions”?

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3 Tips on How to Increase Organic Traffic to Your Site

If your business isn’t focusing on how to increase organic traffic to your site, then you need to do two things immediately: 

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10 Tips on How to Market Your Ebook

When it comes to establishing thought leadership, increasing brand awareness and ultimately generating more customers, few strategies are more effective than creating educational eBooks. Publishing educational eBooks allows your business to share your expertise on solving common customer problems while getting new lead information on visitors who are downloading them. It’s really a win-win!

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