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Latest Blog Post

How Inbound Marketing Drives Customer Loyalty

A few millennia ago when Confucius declared that one should “hold faithfulness and sincerity as first principles,” it’s certain that he wasn’t referring to business strategy (because there was no accompanying TED Talks and certification program). But his sage advice does apply to today’s business landscape; specifically when it comes to the topic of customer loyalty.

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5 Best Practices for Marketing to Millennials

Millennials -- which is the cohort born from around 1980 to 2000 -- are known for many things. In terms of demographics, they’ve surpassed the Boomers as the largest generation. In terms of purchasing power, they’re in control of 21% -- or $1 trillion -- worth of consumer discretionary purchases. And in terms of marketing, they’re by far the biggest challenge that businesses have ever faced.

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How Inbound Marketing Supports the Customer Decision-Making Process

While they may not see it as a methodology, the fact is that customers – whether they’re buying a new gadget for themselves or a software solution for their business – generally follow a decision-making process that includes 5 stages: Awareness, Consideration, Preference, Purchase and Repurchase.

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What is Influencer Marketing (and Why Should You Care)?

Influencer marketing involves partnering with individuals/websites that are well-known and respected trend-setters and thought-leaders in their niche, and having them discuss your brand (or its products/services) with their community of fans and followers. 

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Here’s How to Change Incorrect Information on Google

Have you discovered (or been alerted) that your business information on Google needs anything from a minor tweak to a major adjustment? Don’t panic. Here’s how to change incorrect information on Google:

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How Online Marketing Drives Customer Retention Strategies

While every business owner and executive knows that customer retention strategies are important, the results of doing this aspect well are eye-opening. Indeed, as the statistical evidence confirms, effectively customer retention strategies don’t just drive success; they determine long-term organizational survival. Behold:

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2017 Inbound Marketing MUST-DO List

You surely know what a to-do list is, and chances are that you have several of them scattered around in digital and paper-based fashion -- anyone else have sticky notes everywhere?

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5 Types of Email Subject Lines that Get Opened vs. Ignored

While kids are taught “not to judge a book by its cover,” most grown-ups have long since abandoned this wise advice, and as such determine if an email is worth their time based on its subject line. To help you boost engagement and avoid the dreaded trash or spam folders, here are 5 types of email subject lines that get opened vs. ignored: 

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What’s Closed Loop Reporting – and Why Should You Care?

Let’s start with this: closed loop reporting isn’t new. In fact, it’s about as old as marketing itself. Of course, it hasn’t always been called closed loop reporting. What’s more, the idea of it was (and remains) notoriously difficult with traditional/interrupt marketing. In fact, with some campaigns, there’s no loop to close. There’s more of a soft, fuzzy hope that there’s ROI at the end of the rainbow.

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10 Mobile Friendly Email Tips

According to research by ExactTarget, 77 percent of consumers want to receive permission-based marketing communications through email. To meet this demand and optimize the touchpoint, here are 10 mobile friendly email tips:

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