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Latest Blog Post

8 B2B Website Best Practices

Some web designers and even some marketing agencies believe that there’s no fundamental difference (let alone a whole bunch of them) between a B2C website and a B2B website. To say that these people are wrong is a gross understatement.

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Leap Clixx – A Firm That Delivers!

Based in the growing tech-hub of St. Louis, Missouri, Leap Clixx is an inbound marketing firm always looking for new challenges and opportunities to help businesses grow. After many years in this industry, which is ever-evolving and growing more sophisticated by the day, we’re hyper aware of the many pitfalls. A common misconception, for instance, is that rankings will improve just by haphazardly integrating keywords throughout a website. In contrast, we know from experience that great content and a thoughtful SEO strategy go hand in hand. For this reason, our agency has expert content creators who work alongside SEO experts. We have written eBooks and frequently contribute pieces via our blog to better inform the average buyer about best practices. Above all, we’re committed to transparency, trust, and customer-relationship building. In line with our belief that collaboration is at the core of success, we wanted to take the opportunity to highlight our partnership with Clutch, a B2B market research firm based in Washington, D.C.  

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11 Tips to Achieve Email Marketing Success

Since email marketing has been around for a couple of decades (though in various ways and versions), it’s easy to forget that this staple of the online marketing world is by no means headed for virtual pasture. On the contrary, when it’s done right, email marketing has never been as important or profitable. For example:

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Are You Making Any of these 4 Fatal Content Marketing Mistakes?

In the last few years, content marketing has evolved more than anything else on the online and inbound marketing landscape. That means the rules have changed as well – rewarding businesses that know what works, and punishing those that don’t.

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How to Make Inbound Marketing Work for Your Small Business

In the old days when servers needed an entire climate-controlled room and people younger than 70 knew what the “Yellow Pages” were, marketing was a very lopsided contest between the haves and the have-nots.

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Are You Making Any of the Top 5 Inbound Marketing Mistakes?

Let’s start with this: inbound marketingworks. And you don’t have to take our word for it. Behold:

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What’s Included in a Monthly Inbound Marketing Report?

At Leap Clixx, one of the key commitments we make to our clients is reporting, reporting, and…wait for it…more reporting.

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Inbound Marketing Results: 3 Core Benefits to Expect

Inbound marketing isn’t so much an evolution of conventional (“interrupt”) marketing as it is a re-invention of it, and the reason is simple: conventional marketing results are notoriously difficult – and in some cases, impossible – to truly and accurately measure. Now, this doesn’t mean that conventional marketing is a useless money pit. It’s still alive and well, and there are scenarios where conventional marketing is the best (or sometimes, the only) way to reach target markets and build brand awareness.

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4 Questions to Help You Identify Your Target Market

There’s a strange thing about the phrase target market that is arguably responsible for more business failures than any other cause: focusing on the “market” part, and ignoring the “target” part.

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How Inbound Marketing Drives Customer Loyalty

A few millennia ago when Confucius declared that one should “hold faithfulness and sincerity as first principles,” it’s certain that he wasn’t referring to business strategy (because there was no accompanying TED Talks and certification program). But his sage advice does apply to today’s business landscape; specifically when it comes to the topic of customer loyalty.

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