Online marketing is a great and necessary investment, but so is your website.
According to a study by Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of a website.
With so little time to make a good first impression, it’s important that your website:[clear]
- Has a crystal clear call to action.
- Is uncluttered and easy to navigate.
- Includes “real” images that genuinely represent your company (keep the stock images to a minimum).
- Is mobile-friendly.
- Provides useful information (i.e., load it up with quality content).
Make sure your website is a place where people want to spend time. And remember, the majority of first-time visitors to a website leave without completing a conversion. That’s why remarketing has become a very important tool for your website and helps to make a great second and third impression.
What is Remarketing?
The short answer to that question is that remarketing is marketing to someone who has already interacted with you online. In this case someone who has visited your website. Imagine a user has come to your site, but just browsed around a little bit. This means you caught their attention, but for whatever reason they didn’t really follow through with anything. Chances are they like what you have to offer or they wouldn’t have been on your site in the first place. These people need a nudge, so remarketing is when you keep showing them adds to give them a reason to go back. Sometimes all it takes to acquire a customer is a little reminder coming from Google AdWords or a Facebook ad.
We all have busy lives and tend to forget things. Be sure to remind your audience, so they don’t miss out on anything. All you are doing is refreshing their memory. Let one of our experts help you with remarketing, contact Leap Clixx today.
