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What Pages Should a Website Have?

Building a professional website from scratch has never been easier for business owners. And while that’s certainly a good thing, it’s also potentially problematic. After all, if you don’t have a background in web design you may not know exactly how to form a website that functions the way you want it. Indeed, simply determining how many different pages to create can be a difficult task. With that in mind, today we’re here to tackle a common –– yet tricky –– web-dev question, namely: what pages should a website have? Of course, the answer to this query varies from business-to-business, but in general, a company’s site should include: a home page, an about page, a blog, landing pages, services and products pages, a contact page, and (possibly) a legal page describing service terms and conditions.  

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Public Relations Versus Marketing: What’s the Difference?

If you could jump back to the year 2005 and ask a professional the difference between PR and marketing, most would probably be able to provide a good answer. In fact, a particularly eloquent pro from that era might explain: Marketing relates to advertising and the subsequent promotion of products, whilePR is concerned with company image and brand advancement. Now though, it’s much trickier to draw the line in the public relations versus marketing debate. Indeed, many marketing agencies have already begun to serve as de-facto PR firms for their clients. Today then, we’ll focus on what traditionally has separated PR from marketing and determine whether or not those old-school definitions still carry weight. 

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How to Form a Long Term Marketing Strategy

Many businesses operate on a short-term basis. Everything from their marketing strategy, to their sales tactics, to their general goals revolve around the concept of instant reaction. And while businesses certainly have to survive in the interim before they can plan for the future, it’s unwise to attempt to grow without first forming a long term marketing strategy. Indeed, though it’s more difficult now to create overarching marketing strategies, business owners can –– and should –– look for persistent solutions to iterative issues. Here then are three tips you can use to flesh out a long term strategy for your operation:

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The 3 Best Places to Advertise Online for Your Business

No one should ever want to own a business that’s the “best-kept secret” in any field. Though that phrase might have a positive connotation for some, business owners need to recognize that exposure from advertising is a key element to business growth. Indeed, while it’s fantastic to develop leads through organic methods, informational resources, and word-of-mouth reviews, few companies experience a significant breakthrough without making some savvy digital advertising choices. To that end, here are the three best places to advertise online:

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3 DIY Marketing Tips for Startups

Starting a new business from scratch is one of the most rewarding –– and difficult –– projects any entrepreneur could hope to undertake. Even if you have years of experience and plenty of industry contacts, getting a new company off the ground requires a ton of hard work, capital investment, and, yes, some luck. What’s more, new business owners often find themselves handling assignments they would normally outsource or delegate –– like marketing tasks, for instance. While we can’t stress enough how impactful partnering with the right digital marketing agency can be, we also recognize that sometimes professionals are forced by circumstances to market in-house. With that in mind, here are three DIY marketing tips that can help your company hit the ground running:

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How to Identify and Address Marketing Failures

How hard could it be to spot a marketing failure? After all, some of the most famous and successful companies have been guilty of making major marketing faux pas online. Indeed, nearly every major corporation at this point has committed some sort of regrettable gaff on social media. Yet the truth is, most marketing errors aren’t obvious or cringeworthy. Instead, many companies might not realize they’ve even made a mistake at all. To that end, today we’ll explore three common marketing failures –– and what your business can do to correct them:

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What is Page Authority?

Business professionals love to quantify performance. And they should. After all, if you can’t measure, collate, examine, and calculate how effective your business efforts are, then you’ll never know how to improve them in the future. It shouldn’t come as a surprise, then, that there are several ways to judge a website’s ability to rank on search engines. One of the most commonly used metrics is Moz’s domain authority, which takes a number of factors into account to develop a ranking score for websites. By contrast, fewer professionals know and use the lesser-publicized page authority score. What is page authority? In brief, it’s a measurement of an individual page’s capacity to rank on search engines. Here we’ll explain the difference between domain authority and page authority, and explore a few ways you can work to improve both:

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What Your Small Business Can Learn from High-Profile Brand Loyalty Examples

Brand loyalty isn’t what it used to be. Indeed, according to Forbes, only seven percent of millennials identify as “brand loyalists.” This shouldn’t surprise many business owners. After all, modern shoppers have more options to satisfy their wants and needs now than ever before. As such, factors like convenience and price have seemingly overtaken brand recognition as a deciding factor in the purchase process. However, many businesses still find ways to cultivate customer loyalty and use it to great effect. To that end, here are several high-profile brand loyalty examples that can provide valuable lessons for small business owners across industries: 

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Email Subject Line Tester: How to Improve Email Open Rates

Do you ever feel like you’re creating content that goes straight into the void? For anyone who regularly writes blogs, social-media posts, and email threads, it can be difficult to stay optimistic if you’re not garnering engagement from your marketing efforts. If that scenario sounds familiar, know that a change in approach can lead to an improvement in engagement levels –– particularly in regard to email open rates. Today then, we’ll take a look at a few email subject line tester tools and show how you can work to bolster your email marketing strategy in general:

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How to Use LinkedIn for Business Development

When business owners think about using social media to promote marketing content and build professional connections, LinkedIn tends to be overlooked. For whatever reason, most pros will first consider Facebook, Twitter, or even Instagram to launch their marketing campaigns and try out new tactics. However, leveraging some of LinkedIn’s unique features can help entrepreneurs grow their business in a significant way. To that end, today we’ll explain how you can use LinkedIn for business development:

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