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Latest Blog Post

What are the Disadvantages of Digital Marketing?

At Leap Clixx, we obviously believe in digital marketing. After all, it’s how we make a living! So when potential clients ask about the disadvantages of digital marketing campaigns, it’s tempting to say that there aren’t any. Yet, as with any product or service, digital marketing isn’t infallible. Professional marketers make mistakes all the time, and some digital marketing practices can backfire stupendously. Today, we’ll explore three possible drawbacks to digital marketing, but also offer why we think it’s vital all the same:

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4 Factors Influencing Consumer Behavior Right Now!

Businesses have always placed value on identifying the causes of certain consumer behaviors. After all, determining why a person preferred one product over another is crucial to developing effective marketing strategies. In truth, companies can only do so much to sway any given consumer. Yet, by studying the factors influencing consumer behavior, businesses can gain a rich understanding of their customer base and cater to them with greater accuracy. Here are four consumer-behavior factors worth focusing on:

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Digital Marketing vs Traditional Marketing: The Key Differences

The rise of digital devices has affected the nature of nearly every industry under the sun. Few fields, however, have been altered as much as marketing and advertising. Indeed, one simply needs to compare digital marketing vs traditional marketing techniques to notice the stark contrast between how marketers once operated, and how they currently approach problems. Traditional marketing refers to any marketing content not generated digitally like TV and radio commercials, print ads, and brochures. Digital marketing, by contrast, encompasses any marketing material created for online consumption such as blogs, social-media posts, podcasts, or videos.

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What Pages Should a Website Have?

Building a professional website from scratch has never been easier for business owners. And while that’s certainly a good thing, it’s also potentially problematic. After all, if you don’t have a background in web design you may not know exactly how to form a website that functions the way you want it. Indeed, simply determining how many different pages to create can be a difficult task. With that in mind, today we’re here to tackle a common –– yet tricky –– web-dev question, namely: what pages should a website have? Of course, the answer to this query varies from business-to-business, but in general, a company’s site should include: a home page, an about page, a blog, landing pages, services and products pages, a contact page, and (possibly) a legal page describing service terms and conditions.  

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Public Relations Versus Marketing: What’s the Difference?

If you could jump back to the year 2005 and ask a professional the difference between PR and marketing, most would probably be able to provide a good answer. In fact, a particularly eloquent pro from that era might explain: Marketing relates to advertising and the subsequent promotion of products, whilePR is concerned with company image and brand advancement. Now though, it’s much trickier to draw the line in the public relations versus marketing debate. Indeed, many marketing agencies have already begun to serve as de-facto PR firms for their clients. Today then, we’ll focus on what traditionally has separated PR from marketing and determine whether or not those old-school definitions still carry weight. 

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How to Form a Long Term Marketing Strategy

Many businesses operate on a short-term basis. Everything from their marketing strategy, to their sales tactics, to their general goals revolve around the concept of instant reaction. And while businesses certainly have to survive in the interim before they can plan for the future, it’s unwise to attempt to grow without first forming a long term marketing strategy. Indeed, though it’s more difficult now to create overarching marketing strategies, business owners can –– and should –– look for persistent solutions to iterative issues. Here then are three tips you can use to flesh out a long term strategy for your operation:

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The 3 Best Places to Advertise Online for Your Business

No one should ever want to own a business that’s the “best-kept secret” in any field. Though that phrase might have a positive connotation for some, business owners need to recognize that exposure from advertising is a key element to business growth. Indeed, while it’s fantastic to develop leads through organic methods, informational resources, and word-of-mouth reviews, few companies experience a significant breakthrough without making some savvy digital advertising choices. To that end, here are the three best places to advertise online:

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3 DIY Marketing Tips for Startups

Starting a new business from scratch is one of the most rewarding –– and difficult –– projects any entrepreneur could hope to undertake. Even if you have years of experience and plenty of industry contacts, getting a new company off the ground requires a ton of hard work, capital investment, and, yes, some luck. What’s more, new business owners often find themselves handling assignments they would normally outsource or delegate –– like marketing tasks, for instance. While we can’t stress enough how impactful partnering with the right digital marketing agency can be, we also recognize that sometimes professionals are forced by circumstances to market in-house. With that in mind, here are three DIY marketing tips that can help your company hit the ground running:

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How to Identify and Address Marketing Failures

How hard could it be to spot a marketing failure? After all, some of the most famous and successful companies have been guilty of making major marketing faux pas online. Indeed, nearly every major corporation at this point has committed some sort of regrettable gaff on social media. Yet the truth is, most marketing errors aren’t obvious or cringeworthy. Instead, many companies might not realize they’ve even made a mistake at all. To that end, today we’ll explore three common marketing failures –– and what your business can do to correct them:

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What is Page Authority?

Business professionals love to quantify performance. And they should. After all, if you can’t measure, collate, examine, and calculate how effective your business efforts are, then you’ll never know how to improve them in the future. It shouldn’t come as a surprise, then, that there are several ways to judge a website’s ability to rank on search engines. One of the most commonly used metrics is Moz’s domain authority, which takes a number of factors into account to develop a ranking score for websites. By contrast, fewer professionals know and use the lesser-publicized page authority score. What is page authority? In brief, it’s a measurement of an individual page’s capacity to rank on search engines. Here we’ll explain the difference between domain authority and page authority, and explore a few ways you can work to improve both:

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