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Latest Blog Post

Why Your Lead Nurturing is (Probably) All Wrong — and How to Fix It

While some lead nurturing configurations — such as those in B2B contexts — are as complex and intricate as air traffic control tower flight paths, essentially lead nurturing is the process of identifying, qualifying and then ushering prospects forward on the buyer’s journey towards a purchase. There’s nothing mysterious or controversial about this, and the costly mistake that many businesses are making here isn’t about concepts. Rather, it’s about prospects.

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The Do’s and Don’ts of Growing Your Small Business on Social Media

Whether your small business sells smartphone accessories to consumers, advisory services to corporations, or anything else in virtually every industry, sector, field or marketplace, this much is true: you absolutely need a social media footprint.

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11 Tips to Achieve Email Marketing Success

Since email marketing has been around for a couple of decades (though in various ways and versions), it’s easy to forget that this staple of the online marketing world is by no means headed for virtual pasture. On the contrary, when it’s done right, email marketing has never been as important or profitable. For example:

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5 Steps to Optimize Content for SEO

The statistics are in, and they confirm that we’ve moved past the Information Age, and entered the glorious Age of Content: 

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Are You Making Any of these 4 Fatal Content Marketing Mistakes?

In the last few years, content marketing has evolved more than anything else on the online and inbound marketing landscape. That means the rules have changed as well – rewarding businesses that know what works, and punishing those that don’t.

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How to Make Inbound Marketing Work for Your Small Business

In the old days when servers needed an entire climate-controlled room and people younger than 70 knew what the “Yellow Pages” were, marketing was a very lopsided contest between the haves and the have-nots.

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Are You Making Any of the Top 5 Inbound Marketing Mistakes?

Let’s start with this: inbound marketingworks. And you don’t have to take our word for it. Behold:

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What’s Included in a Monthly Inbound Marketing Report?

At Leap Clixx, one of the key commitments we make to our clients is reporting, reporting, and…wait for it…more reporting.

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5 Strategies to Significantly Boost B2B Leads

If you ask B2B sales reps what they want most in their professional life, it’s typically not a new device, an innovative software program, or even a bump in salary or an extra week of vacation. What they want are leads, leads and more leads, so that meeting -- or exceeding -- quota is the predictable norm; not the exception.

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Inbound Marketing Results: 3 Core Benefits to Expect

Inbound marketing isn’t so much an evolution of conventional (“interrupt”) marketing as it is a re-invention of it, and the reason is simple: conventional marketing results are notoriously difficult – and in some cases, impossible – to truly and accurately measure. Now, this doesn’t mean that conventional marketing is a useless money pit. It’s still alive and well, and there are scenarios where conventional marketing is the best (or sometimes, the only) way to reach target markets and build brand awareness.

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