HubSpot has crafted its annual “State of Inbound” 2015 Report, which looks at key Inbound Marketing-related issues, insights, trends and predictions. As usual, it’s a must-have resource for all marketing and sales professionals around the world.
However, here at Leap Clixx, we don’t feel that this valuable information should be limited to sales and marketing professionals, or agencies and consultants. Just like HubSpot – which invented the term “Inbound Marketing”, and with whom we share a proud affiliation as a Gold-Level partner (read the press release) — we believe that an educated customer is the BEST kind of customer. Besides, we teaching Inbound Marketing is a passion of ours.
The Highlights
As such, we pleased to highlight some of the report’s key findings below, and craft them in a “jargon free” way so that all business professionals can understand and apply them:
- Inbound Marketing is widely being used by businesses and organizations in all sectors – including private, public and non-profit.
- Inbound Marketing campaigns routinely outperform Outbound Marketing campaigns – and often by a sizeable margin. In fact, even Outbound Marketers admit that Outbound Marketing is overrated!
- Tracking Inbound Marketing ROI is vital – but not every business is doing this effectively or regularly.
- Inbound Marketing requires a long game” approach and commitment. It’s not a quick fix or a short-term tactic.
- Small and mid-sized businesses are increasingly using Inbound Marketing because of the cost, scalability and performance advantages.
- Senior Executives support Inbound Marketing vs. Outbound Marketing.
- More businesses are sourcing Inbound Marketing content from outside of their organization – either due to in-house resource limitations, talent limitations, or both.
- Inbound Marketing achieves higher ROI than Outbound Marketing – regardless of how large a business is, or how much it is spending.
- Businesses that use marketing automation software achieve higher ROI those who don’t.
- Inbound Marketing is effective on a global basis, as businesses can reach customers and influencers (i.e. people and groups who influence a customer who ultimately makes a purchase) across geographic boundaries.
The Bottom Line
While there is a wealth of insight in HubSpot’s State of Inbound 2015 Report, the key takeaway, clearly, is that Inbound Marketing WORKS. That is, it achieves ROI by helping businesses reach and connect with more customers – which translates into more mindshare, marketshare, revenues and profits.
However, this rewarding success only happens when Inbound Marketing is designed and deployed correctly. As such, expert guidance and (if necessary) implementation and execution support is mandatory rather than optional. In other words: trying to handle Inbound Marketing on a DIY basis quickly turns into an SOS.
To learn how your business can reap the rewards of Inbound Marketing – and avoid the excessive costs, risks and, alas, regrets as well – contact us today and schedule your free, no obligation consultation.
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