Though we’re loath to admit it, agile marketing can’t fix every problem a business may have. Of course agile marketing has its limitations, like anything else. But that doesn’t stop others from promising the sun, the stars, and the moon when pitching a new agile marketing plan. As a result, there are plenty of people out there who don’t know what an agile marketing agency does in the first place. After all, saying your service covers “everything” isn’t helpful in the slightest. Rather, agile marketing agencies focus on implementing strategies based on data collection. We’ll explain further below:

Change is the ultimate constant. Whether in business or in life, people, places, and things are always undergoing continual change. However, the rise of the internet has, well, changed how people deal with change. Once upon a time, when a business decided to proceed with a set plan of action, it was difficult to gauge the merit of that strategy until it had played out to a conclusion. Professionals didn’t have access to instant statistics and customer feedback like they do now. Since modern business owners do have access to that intel though, agile marketing was developed to help companies market themselves more effectively –– and react to changes that occur all the time.

There’s no debate among professional marketers that every business needs a strong social-media presence. Indeed, most companies regularly post on at least one social-media channel. And social media is undoubtedly a great way for a company to establish its brand, reach out to new leads, promote content, and engage with customers. But, you probably already knew that.

A great man once said that an unexamined life is not worth living. Several thousand years later, we can say with some certainty that an unexamined website is not worth optimizing. There are a myriad of ways you can work to bolster your website’s SEO performance –– and while nearly every business employs some form of SEO practice in their work –– significantly fewer take the time to study those efforts. Indeed, SEO analysis is perhaps less glamorous than SEO implementation; however, for companies that want to improve their online presence, it’s just as vital. Here then, are several key reasons why your business should start conducting SEO analysis now –– plus a few ideas and tools help to get you started:

If you asked most business owners about the role of landing pages, odds they would class them as an important –– if not the most important –– component of the marketing/sales process. Indeed, landing pages traditionally have bridged the gap between the initial interest that marketing and advertising content generates, and the ultimate goal of a sales conversion through a form fill. In other words, consumers usually encounter landing pages after reading a blog post or ad, but before they decide to do business with a company. However, landing pages can offer progressive businesses more than a pivot point between marketing and sales efforts. Indeed, a growing trend in digital marketing has seen the landing page become a destination in and of itself, instead of merely functioning as a way station between marketing content and a sales pitch. Still, why does landing page SEO matter? And is this new way of thinking about landing pages the right way to go for your business?

Every successful business owner understands the value of setting objectives for themselves and for their team. Marketing is no different. If you want to see significant increases in sales numbers or brand awareness, then you need to put a plan in place to achieve those goals. But how do you set realistic marketing objectives? What’s the best way to determine what’s reasonable for your company to achieve, and what isn’t? And why does that matter in the first place?

For many companies, the most important element to their long-term success is lead generation. Indeed, businesses these days take great care to determine where their leads come from and how best to generate new leads in the future. With that in mind today we’re going to focus on SEO leads: how your business can generate them, identify where they originated, and ensure that you give yourself an advantage over your competitors in this field. Consider this your definitive guide to generating SEO leads: 

Most lawyers probably don't relish the idea of having to market themselves. After all, attorneys feel most at home in the courtroom or working with their clients. So it’s probably no surprise that budgeting adequate time to nail down a branding strategy is difficult –– if not impossible for many lawyers. Still, marketing is an essential aspect of a lawyer’s business. Indeed, lawyers need to display themselves to their clients. Simply opening their doors and hoping the right type of client finds them is naive at best. The good news is, attorneys have plenty of options when they start a marketing campaign. And with that in mind, today we’re going to explain three reasons to explore SEO for lawyers:

Here at Leap Clixx, we’re believers in the power of Inbound Marketing. Indeed, it’s our bread-and-butter, our workhorse, and our modus operandi all wrapped into one. That’s because when you buy into the power of inbound marketing and craft a strategy that works for your company, the results are limitless. So to answer the titular question: can inbound marketing work for sales and marketing services? The short answer is yes. But more important than that, is understanding how. To that end, here’s a sample of what inbound marketing can do for your sales and marketing services:

It’s all well and good to focus on overarching ideas and strategies when you first form a concept for a marketing campaign. In fact, it’s important to have the big picture in mind when you start out. However, it’s just as vital to keep a close eye on the details of your inbound marketing and sales efforts. That’s because numbers don’t lie. So spending time analyzing important data is imperative if you want to improve the way you run your business. Fortunately, we’ve identified five essential sales and marketing reports you should prioritize. And while this may not be a comprehensive list, it's a great place to start.